Naresh Subhash
Art Director / Social strategy / Filmmaker / Creative Director
DIAGEO
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SAMSUNG
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KFC
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STARBUCKS
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ADIDAS
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VELUX
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DIAGEO 〰️ SAMSUNG 〰️ KFC 〰️ STARBUCKS 〰️ ADIDAS 〰️ VELUX 〰️
A strategic & commercially minded creative leader
Welcome to my portfolio, where you will find a selection of my proudest works. I’m a social-first creative who believes brands should be part of culture. I create social strategies, direct and shoot content, and help clients go beyond their goals. Most of all, I love what I do and I love working in social.
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I ran organic channels for 14 Diageo brands and led creator campaigns for several of them. I am well versed with TikTok campaigns and believe that “lo-fi” should be relatable and authentic, not ugly. In 2026, I want to move toward serialised content that positions the brand as a cultural curator, not just more noise in culture.
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As a through the line creative by training, I believe in making financially efficient work that goes beyond primary media. An idea should work across multiple touch points, not just on big shiny platforms like VOD.
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I love mentoring my team to become independent and diverse creative voices. My job is to help them create their best work. I have led teams of designers and creatives from all levels and across multiple continents.
I was on the board for Outvertsing, Pride in London, and the Oliver agency DEI team.
Accolades and awards: Drum, Marketing Star (Gold, silver), Cannes Young Lion …
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What is an idea if it doesn’t cause a ripple in culture? I believe my role is to ensure the brands I touch reach the hearts and minds of everyone they encounter. From packaging to radio ads, every opportunity lets the brand become the talk at the dining table.
My Process
Collaborate
I do my best work when I can dive into both strategy and the accounts. I make sure to understand all the factors before I start working on the brief.
Idea
We’ll take ideas from the wildest to the most practical, and my team and I will come back with something you’ll be excited to sell.
Evagelise
There’s no “I” in team, and not in my name either. That’s why we’ll go out together and trust in the work we do as a team.
Craft
Craft is not just the responsibility of the creative team. While we handle the creative tasks, I make sure the whole team and the client work together to bring our ideas to life.