If there’s one thing I love, it is to push the brief beyond what it is. This started as a simple email brief that required to create buzz around the Saucy Dirty Louisana Burger from KFC, driving app downloads and the engagement.
Together with designer Rakesh Chadee, UX lead Alex Moulin and the wider team. We presented a digital game to get people excited for the launch on social and get the conversation going rewarding players for getting dirty.
Going beyond the usual CRM/Social deliverables, we wanted to create a standout piece of work that got people excited and talking.