Hey you, thanks for dropping by. So, long story short, I didn't get into this the linear way; I lived a colourful life before I fell into advertising.  I don’t like hard selling; in fact, I actually think it’s crass.

I love telling stories, having fun, and unleashing a “little stupid” so people see themselves in the work I do, which inevitably leads to sales.

I was trained as a graphic designer and filmmaker, then as a copywriter, and realised that words are just unfinished shapes, so I went back into art direction. But, I can come up with a killer idea born for this nebulous thing we call “culture”.

So yeah, in short, if you really must know. I am a social creative who has done through-the-line, branding, and experiential work