ORIGINAL SOURCE. WILD ESCAPES.

Original Source wanted to bring back their popular shopper campaign, but briefed us to elevate the campaign and ultimately create a different spin on the competition narrative. As such, I helped conceive and craft an Original Source Wild Escapes as a campaign that echoed the natural ingredients found in the product as well as inspired our audience to engage. To bring this to life, we created illustrated packaging that stood out on the shelves in partner supermarkets as well as an eye-catching key visual that translated across social, experiential and digital touch points.