Branding ATOMOS
Launching a hybrid financial advisory brand in the UK has been one of the most exciting projects of my career. I contributed to every stage, from foundational strategy to brand platform development and visual identity. Naming the brand ATOMOS gave me the opportunity to collaborate closely with key stakeholders from the outset. I thrive when working with C-suite leaders and exploring their areas of expertise. Through their distinctive and dynamic vision, we positioned the brand around the concept of the “Power of &.”
The power of “&”
In ancient Greek, Atomos meant indivisible, as the fundamental elements that make up the whole. As such, the brand platform that nods to hybrid financial advice and management not only made sense but also felt human. I set out to create a lifestyle brand, not another finance brand, because money isn’t just transactional; it builds lives.
