Rewild Our Seas.

As a creative lead, I worked with a team to launch an important environmental partnership between Talisker Whisky and Parley For The Oceans, aiming to protect 100 million square meters of marine ecosystems. This project highlights Diageo’s commitment to sustainability and making a positive impact on our oceans.

To promote this partnership, we created a five-year campaign aligned with the Talisker brand motto “Made By The Sea.” The campaign, called “Rewild Our Seas,” encourages people to reconnect with the ocean and take action. We designed key visuals for all communications and planned a social-first launch in collaboration with CSM and Parley, guiding our audience through the journey.

We started with a microsite and developed a communication platform and toolkit for various markets. The campaign kicked off with a teaser film filmed off South Africa’s coast, showcasing the beauty and fragility of underwater forests. The first year concluded with a brand film featuring Ross Edgely and ambassadors from key markets supporting the cause.