MAKE IT WITH CINTIQ. INTEGRATED CAMPAIGN.

To Launch the new Wacom Cintiq, we tasked to create a launch campaign. We turned what was essentially a packaging brief into an integrated campaign, and worked with both strategy and accounts to sell the ambition to the client. The result, an integrated campaign the truly gave the launch a 360 approach.

Make It On Cintiq - is a campaign that positions the tablet as the device that unlocks your creative potential and a window into your creative career. Targeted to young up and coming creatives, we felt that this thought resonated and truly positioned Cintiq as a partner on your journey. For this campaign, I wanted to commission an artist that resonated not just to the west, but global across Asia and South America.

We worked with the formidable illustrator Shan Jian to created the key visual that would be used across print, packaging and the experiential…

To bring this campaign to life, I worked closely with the lead illustrator Shan Jian to develop a visual narrative that captured the sense of aspiration and craft the product stood for.