The Blue Balloon Challenge
How do you create a social movement for Type 1 Diabetes. I worked closely with strategy and client to supercharge the second installation of the The Blue Balloon Challenge by a global med tech company. The result, a modular hero content featuring actual patients and their stories, bringing the invisible to life with simple idea: That living with T1D is like keeping a balloon up every day, all day. This pan-European campaign not only resonated regionally, but it also grew arms and legs and got the Mexican parliament to stand with patients with T1D. Not only did we get people participating, we got them talking.
This is an idea that laddered up to the brand's thought of Making the Extraordinary Possible.
Due to the modular nature of the hero content, we were able to dive deeper into the real stories of the patients featured in the content. Adding to the rich tapestry of content and extending the budget.