get Lean & Low

At Isobel, I had the opportunity to create a content film for Danepaks’ Serious Bacon Club, promoting their new lean, low-fat bacon. So I wrote an 80’s '80s-inspired exercise video inspired by the steps it takes to cook bacon at home. It’s lean. It’s low. And it got me a Drum Roses Silver.

The concept was simple: let’s turn frying bacon into an exercise video. How hard is that?