SAMSUNG GALAXY OF WISHES. ACTIVATION.

Samsung teamed up with the Rosewood Hotel to raise money for Great Ormond Street Hospital this Christmas. Many people don't see the impact of their donations, so I aimed to visually illustrate how giving can change children's lives in need. For every email sign-up, Samsung matched it with a donation to the hospital. They created a display under the Rosewood Hotel's iconic archway, where each donation appeared as a shooting star, highlighting the difference it made.