Leading VELUX
Leading the VELUX account has been a rewarding part of my marketing career. Our goal was to raise the VELUX brand by highlighting the benefits of natural light, energy savings, and modern window design, making windows more appealing to today’s homeowners. I took over when VELUX needed to move from focusing on selling to businesses to reaching customers directly. Our agency led with a people-first digital plan that focused on connection, well-being, and improving homes. Helping VELUX shift from a business-focused to a customer-focused brand has been both a challenge and a privilege.
I changed our team’s approach so it could work as a real part of the VELUX marketing team. By making social media and content marketing the main focus of our plan, we increased brand awareness, engaged more people, and helped more people find us online. Key actions included:
Creating creative campaigns that connect with homeowners looking for ways to bring more daylight into their homes and get ideas for home improvement.
Making it easier for the client and agency to work together, making sure every plan and idea improved the customer experience and made the brand more visible online.
Including clients at every step, combining their product knowledge with our digital marketing and creative skills to create strong campaigns that are easy to find online.
These efforts grew the VELUX account from $200,000 to almost $1 million in just six months. Our combined approach made us a real marketing partner, helped us expand into new markets in Southern Europe (France, Italy, BENELUX), and won us international projects. Before I left the agency, VELUX made up almost 40% of our revenue and was our fastest-growing, most active account.
Tactical - External Heat Protection
With Europe facing a sleep crisis, we highlighted how VELUX window shutters improve sleep quality and support healthy circadian rhythms. Our paid social campaign and PR collaboration effectively amplified this message, driving awareness and engagement across digital and media channels.
Paradise Homes - VELUX's first venture into mainstream television.
Driving VELUX social presence in their first TV sponsorship - Alan Cumming’s Paradise Homes
\Our efforts resulted in a 90% boost in social media brand awareness and a 2x increase in time spent on key VELUX product pages, driving meaningful connections and measurable growth online.