Living with Type 1 Diabetes is a constant balancing act for most patients. But how do we galvanise patients and carers, and drive awareness of this often misunderstood disease? We created a visual metaphor to demonstrate what it really feels like. In its first iteration, the campaign got the Mexican government’s attention to help patients. So in phase two, not only did we want to break a record, we wanted to go bigger… This campaign ran on paid, BVOD, and raised funds for a global children’s charity.