The concept was straightforward. Building on the “Who, What, and When” platform of the master brand campaign, we demonstrated how Belsa to go can create an aperitivo moment at any time and place, with anyone.

• Belsa Meets Sundown

• Belsa Meets Logging Off

• Belsa Meets Hellos

This campaign aimed to go beyond traditional advertising. We developed a PR and content creator strategy to integrate Belsa Meets into everyday life, encouraging people to celebrate every moment with Belsa.