Turning up the Captain's socials.
Having pitched and won Captain Morgan’s DE socials, I got to work on launching the Captain’s gaming foray. Armed with yet another tiny budget, a whole load of ambition. I worked with my team to gamify stories, launch interactive recipe cards, build a gaming table with the help of creators, and build a fan base for the Captain in mein leibe deutschland.
Tap, tap.
The easier the interaction, the bigger the engagement. We turned Instagram ( the only channel they had) into a playground for the crew…