An immersive sensory experience that that will glitter with all the festive touches of Christmas. Visitors will be able to interact with the LED Archway using a Samsung Galaxy S8, through which they can experiment with the lighting and other elements specifically for the display of their surroundings by entering their email address to make a ‘wish’, bringing their Christmas tale to life. On behalf of the users, Samsung will donate £1 for every wish made to Great Ormond Street Hospital Children’s Charity.

To help raise funds for Great Ormand Street Children’s Hospital, Samsung tasked us to create an activation to get people to see their donation make a difference in a unique way. For every wish collected, Samsung matched that with an extra amount of
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