KFC -don’t miss the boat!

To support the ATL campaign from mother, we wanted to give people a reason to keep that pesky dry turkey moist with a truly irreverent gravy boat designed by McBess. I worked closely with the team to design and produce these limited edition gravy boats that many coveted, so many that KFC itself wanted a couple for their Christmas party.

A whopping 70k participated in the competition, which then saw 20 gravy boats delivered in bespoke packaging. This translated to an increase in app downloads and engagement.

Keeping KFC in front of mind over the Christmas period.