Make It on Cintiq. Wacom.

Instead of a standard product launch with key visuals and packaging design, we decided to approach it differently. As creatives, we resonate more with brands that recognise our challenges, like Apple or Adobe. However, WACOM hasn't made a global connection. We collaborated with the client and social strategy to build a visual toolkit for marketing the new Cintiq across Europe and Asia. "The Creative Journey" is a film that showcases the creative process in six chapters, designed for social media. It will be divided into six posts on Instagram and Facebook.