KFC STICK OR TWIST.

To promote the new KFC Twister Wrap range Iris created a gamified Facebook Canvas, inviting KFC app members to try their hand for a £1.99 Twister Wrap lunchtime deal. Key objectives included increasing lunchtime purchases through the use of digital coupons and aggressive offers, as well as driving app downloads and the acquisition of new members.

We stitched together several canvas features to create a Blackjack inspired casino-style card game, where players were dealt with different wraps and asked to stick or twist. After selecting a card, a wrap was revealed and players were instructed to screengrab their winning offer to redeem in a restaurant or play again.

Average app downloads increased by 14%, increasing the average app download per day to 3,312, with a total of 23k app installs whilst the canvas was live.